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Celebrating 70 years of collaboration, Swarovski is set to illuminate the most elegant event in the Austrian cultural calendar once again. The 2026 Swarovski Vienna Opera Ball Tiara, designed by Global Creative Director Giovanna Engelebert, draws inspiration from the iconic Swarovski Swan and is crafted from 350 precision cut crystals radiating grace and poise.
An immersive experience, a retrospective exhibition, a vision of the future, Masters of Light - From Vienna to Shanghai is the first exploration of the heritage and revolutionary spirit of one of the oldest European luxury brands.
From Vienna to Milan
An immersive experience, a retrospective exhibition, a celebration of the future. Masters of Light - From Vienna to Milan is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands.
From Vienna to Seoul
Masters of Light - From Vienna to Seoul is the first multi-faceted exploration of the rich story and innovative spirit of Swarovski, one of the world’s oldest heritage brands. Arriving in Seoul, the world capital of K-pop, the landmark traveling exhibition was helded at XYZ Seoul, in the vibrant Seongsu district.
From Vienna to Hollywood
Celebrating 130 years of Swarovski’s creative joy in the heart of Hollywood, our traveling exhibition has been reimagined for American audiences as a new journey to champion the deep and ongoing relationship between Swarovski and the world of cinema and celebrity. Discover crystallized costumes from iconic films and musical performances displaying historic and contemporary examples of Swarovski’s infinite savoir-faire.
